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Bynamite offers fresh take on hyper-targeted ads
For those who want to take Internet privacy matters into their own hands, there is a new service called Bynamite that aggregates information advertisers have collected about you in an easily managed...
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Online video ads get more attention
YuMe and IPG Media Lab, recently partnered on a research project to track relative attention level to video advertising in a lean forward PC experience vs. a lean back TV experience. Specifically, we...
View ArticleFacebook’s Zynga Alliance Demonstrates Its Threat to Google
Facebook’s Zynga Alliance Demonstrates Its Threat to Google
View ArticleTurn Report Shows Declines in Mobile, Social; Growth In Video, Display
Advertising company Turn has reported that in Q1 of 2013 the average CPM for video and display ads grew 6 and 15 percent, respectively, while mobile and social ads each saw average CPM declines of 45...
View ArticleVideo Ads Coming To Facebook
According to the Financial Times, Facebook users might find video advertisements in their newsfeeds as soon as July, with Facebook hoping to grab some advertising revenue away from TV and open up a new...
View ArticleTwitter Prepping Ad-Retargeting
Looking ahead to their long-awaited IPO, Twitter is looking to follow Facebook’s lead and launch an exchange similar to FBX that would let brands retarget people who visit their sites with ads on...
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